Paving the path to innovation.
Investing time into laying a solid foundation for your project is proven to pay dividends. We use the methodology outlined in the first diamond of the Double Diamond to set the tone and direction for the creative work to come.
Discover
Every project is born out of a problem. It may sound like a rather bleak inception, but it’s actually very exciting. Out of every instance of reduced conversion rates, poor brand visibility or low engagement is the opportunity for innovation.
Our process begins with questioning everything. With a new project in front of us, we analyse what we’ve been tasked to do from every possible angle—developing multiple perspectives on the brief.
Rip the brief
Accurately scoping the project and creating a plan, however agile it may be, sets a course for the project. Moreover, it sets realistic expectations for us, working on it, and for you, receiving it.
creating a project space
brainstorming
choosing a sample
fast visualisation
hopes and fears
Define research areas and methods
Conducting primary research allows us to find the specific and nuanced insights that make the difference between your product being marketable and award-winning. We work closely with your core audience to understand how to enhance their experience.
observation
user diaries
being your users
quantitative surveys
omnibus surveys
ad-hoc surveys
Primary research
To validate our primary research, we carry out various forms of desk research. This not only consolidates our findings, but adds further context in constantly evolving landscapes. Now we have a series of unstructured findings that we can take through to the next phase of the diamond.
literature reviews
communication audits
competitor profiling
industry trends and attitudes
Now we have a series of unstructured findings that we can take through to the next phase of the diamond.
Secondary research
Define
Build themes and clusters
Taking all of our unstructured research and findings, we begin the synthesis phase by building themes and clusters from everything we now know. This creates a more palatable overview for both us and you.
From here we can glean what may be insightful and help us to simultaneously ground and propel the project – focus groups
Find insights
Form How Might We question
The new insights we have found allow us to determine areas of opportunity that will take the project to the next level. We form ‘How Might We?’ questions to pull together a new brief which acts as a more refined strategy that can then be taken forward into development, ensuring the creative agency has a clear direction to head in.
assessment criteria
comparing notes
drivers and hurdles
customer journey mapping
