Categories
Inspiration

For turning back time

INSPIRATION | OCTOBER 2018

Spotify - Your Time Capsule

For turning back time

Entertainment | Nostalgia

Consumer needs

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Spotify’s Your Time Capsule is just one example of how the music streaming service is leading the way with its personalised playlists. Using your age, location and listening habits, Spotify’s algorithms predict which songs you loved in your teens and early 20s. The result is a unique selection of 30 tracks meant to take you back in time.

‘It was important to us not only that you remember the song, but also that you care about the song; that you have a meaningful connection with the music,’ Clay Gibson, a product manager at Spotify, told Wired.

Research shows that nostalgia can have real benefits. Spotify consulted an expert on the subject, who gave a presentation on nostalgia’s relationship with music. Research scientists at Spotify then used insights to shape the idea for Your Time Capsule, which aims to play on personal experiences of nostalgia, rather than generational ones.

Since launching, Spotify’s Your Time Capsule has had an overwhelmingly positive reception on social media, largely because it harnesses the personal power of nostalgia. Through music, it creates a stronger sense of belonging, meaning and continuity between past and present.

Through music, it creates a stronger sense of belonging, meaning and continuity between past and present.

Categories
Inspiration

For questioning how we use bank cards

INSPIRATION | OCTOBER 2018

Tide Debit Card

For questioning how we use bank cards

Design | Finance

Consumer needs

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The bank card as we know it has been reimagined by banking startup Tide. Tide’s debit card is vertical rather than following the traditional landscape format. ‘We’ve been studying the way that people interact with their banking cards, and we believe that this new design reflects how people actually use cards today,’ the startup explains on its website.

The vertical format responds to how we insert cards into ATMs, slot them into terminals when making payments and keep them in the back of smartphones. Tide’s redesigned debit card also shows the cardholder’s name and banking details on the reverse, keeping the front of the card clean.

Created by Tide’s in-house design team, the card’s form follows its function. It’s also a design choice that aims to differentiate Tide users. The distinct, deep blue colour and minimal front will be conversation starters – a clever marketing tactic used by other fintech companies whose products are designed to stand out both in your wallet and when in use. For questioning how we use bank cards.

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The distinct, deep blue colour and minimal front will be conversation starters – a clever marketing tactic used by other fintech companies.

Categories
Inspiration

For making non-alcoholic spirits the new normal

INSPIRATION | MARCH 2019

Seedlip

For making non-alcoholic spirits the new normal

Innovation | Food and Drink

Consumer needs

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Seedlip credits its non-alcoholic spirits with solving the dilemma of ‘what to drink when you’re not drinking’. The brand established a small but growing niche in the drinks market when it launched in 2015 with its first spirit alternative. It now offers three products, each distilled with different combinations of herbs and botanicals to create intense flavour profiles without any alcohol.

By creating products that look and feel like a standard spirit, Seedlip is offering an inclusive alternative to both alcoholic and soft drinks. This is more important than ever as interest in non-alcoholic drinks grows. A 2017 survey by Drinkaware found that nearly one fifth of UK drinkers say they are cutting down on their alcohol consumption. The report also concludes that the most common motivations for drinking are social reasons.

Seedlip founder Ben Branson has said: ‘Socialising should be about inclusivity not segregation, and a focus on flavour and produce rather than alcohol content.’ With the recent launch of its third product, Citrus 42, and a forthcoming cocktail book of alcohol-free recipes, the brand’s focus on improving the non-alcoholic drinking experience for consumers is gathering momentum.

A 2017 survey by Drinkaware found that nearly one fifth of UK drinkers say they are cutting down on their alcohol consumption. The report also concludes that the most common motivations for drinking are social reasons.

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Inspiration

For making fitness available to all

INSPIRATION | MARCH 2019

ClassPass go

For making fitness available to all, everywhere, with guided audio workouts

Innovation | Fitness

Consumer needs

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ClassPass Go, a free app from the fitness class subscription service, hosts a wide range of guided audio workouts. The app provides an extensive and growing library of on-demand digital fitness content, This includes more than 500 audio workouts available across a variety of activities, from HIIT and strength training, to running and yoga. Classes, which range from 5 to 90 minutes, can also be filtered by instructor and difficulty level.

The majority of fitness apps require users to refer back to their phones regularly, unless they are very familiar with the exercises and routines. ClassPass Go still offers a visual index, but the guided audio element is a practical and useful development in the digital fitness space.

With new classes being added every month, the app is appealing for the variety it offers users, and the flexibility it allows. It empowers people to take control of their fitness and personalise their approach and routine. It also means people can access workouts wherever they are, most significantly in markets where ClassPass and its traditional offering have no physical presence.

ClassPass Go still offers a visual index, but the guided audio element is a practical and useful development in the digital fitness space.

Further reading

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Inspiration

For making well-designed shoes differently

INSPIRATION | MARCH 2019

Veja

For making well-designed shoes differently

Innovation | Retail

Consumer needs

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Since 2005, Veja has been making shoes with a positive impact at every stage of production. The socially responsible idea behind Veja combines good design with sustainability in order to create sneakers with greater economic justice.

Although it costs Veja five to seven times more than its competitors to make its shoes using organic materials purchased according to fair-trade principles, they are sold at competitive prices. This is because Veja has eliminated advertising and marketing costs, instead choosing to invest that money in the production chain. The brand also supports vulnerable individuals by partnering with rehabilitation through work schemes, such as Ateliers San Frontieres.

All of this means that by purchasing Veja shoes, customers are supporting ethical practices and aligning themselves with a brand that helps them to both give something back and become an agent of change. And with their striking designs, all 19 styles are made to be recognised.

The brand also supports vulnerable individuals by partnering with rehabilitation through work schemes.

Further reading

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Inspiration

For answering questions about your spending

INSPIRATION | MARCH 2019

Cleo - AI chatbot

For answering questions about your spending

Innovation | Finance

Consumer needs

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Cleo is an AI-powered chatbot helping users change the way they look after their money. Hosted via Facebook Messenger (Facebook is just the platform Cleo uses, but the company can’t access your banking data), the chatbot can provide insights into spending across multiple accounts and credit cards, all broken down by transaction, category or merchant. Users can ask questions about their current balance and how much they have spent on what, as well as set budgets and other types of alerts.

When it comes to managing your money, the digital financial assistant offers more seamless, integrated capabilities than traditional online banking. ‘Nobody needs to be a bank to replace your banking app,’ co-founder Barney Hussey-Yeo told TechCrunch, referring to Cleo’s potential as a disruptor.

All of this is packaged in a playful conversational interface. From a user experience perspective, the use of emoji, gifs and a purposefully overfamiliar personality make Cleo a breath of fresh air in the finance sector. By offering a more engaging way for users to understand their outgoings, the chatbot is encouraging a generation of non-savers to save, set goals and take control of their finances.

By offering a more engaging way for users to understand their outgoings, the chatbot is encouraging a generation of non-savers to save, set goals and take control of their finances.

Further reading

Categories
Inspiration

For getting back to basics

INSPIRATION | NOVEMBER 2018

Nokia 3310

For getting back to basics

Innovation | Telecoms

Consumer needs

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The reinvented Nokia 3310 takes the design of the classic mobile phone and reimagines it for today. With the 3310, Nokia is delving into its past and bringing back one of its most popular models at the height of smartphone age.

The updated phone offers calling, texting, a clock, a camera, limited web browsing and the much-loved Snake game. It replaces the original’s small display with a larger colour screen, and offers 22 hours of talk time from a single charge. Perhaps most appealing is the fact that the battery will keep running for 31 days in standby mode.

The new 3310 is designed for little more than talking, texting and playing games. But the appeal of the phone is not the features or the connectivity, it’s the familiarity and the basic functionality. Next to an iPhone or Android, the stylish “dumb” phone makes a statement by harking back to simpler times.

The new 3310 is designed for little more than talking, texting and playing games.

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Inspiration

For helping us save, not spend

INSPIRATION | NOVEMBER 2018

Monzo Pots

For helping us save, not spending

Finance | Innovation

Consumer needs

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Monzo’s pots feature is designed to help you save, not spend. Launched at the end of 2017, pots are a simple way to set aside money within your main Monzo account. You can set up multiple pots for different purposes, saving for both small goals and grand plans. Money in your pots doesn’t appear in your available balance, but can be moved back into your main account instantly.

Monzo has been transparent about the fact that the idea for pots originally came from a suggestion on its community forum back in 2016. The aim is to give users more control over their money, and help with setting and achieving goals.

But the reason pots work so well is because the logic borrows from how we handle cash in our day-to-day lives, and introduces similar principles to online banking. Whether it’s keeping cash in your sock drawer or putting your spare change in a traditional Terramundi money pot, we are used to dividing our money up.

Monzo has been transparent about the fact that the idea for pots originally came from a suggestion on its community forum back in 2016.