The landscape of modern consumerism is constantly shifting. We look for insights into how the zeitgeist influences these trends, and inspiration in the products and services that are responding to them.

Why we people-watch
Watching the world go by can provide simple solutions to complex problems
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Why consumers would rather subscribe than commit
Battling for attention in a changing market landscape
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Why consumers want simplicity
The paradox of choice is real and research shows that brands can benefit from simplifying
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Why community is valuable for brands
Bring products and services to life by bringing people together
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How gamification is changing consumer behaviour
Gaming principles are revolutionising the way people spend and save
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Why brands should be ungendered
Reaching consumers at a level transcending the binary
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